Thursday, December 4, 2008

InsWeb Partners with ClearGauge to Improve Accessibility to Insurance Quote Comparisons via Search Engine Optimization (SEO)

Chicago, IL (PRWEB) December 3, 2008 -- InsWeb, a leading online insurance marketplace, has partnered with ClearGauge, an online marketing and Web analytics firm, to help consumers find InsWeb’s expansive insurance product resources via Google™, Yahoo™, and other search engines. ClearGauge will focus on optimizing InsWeb’s two primary websites --, and

InsWeb provides consumers with the ability to compare auto, term life and homeowners insurance rates from some of the most respected insurance companies in the industry. InsWeb also provides an extensive knowledgebase of insurance information through its online Learning Center.

“InsWeb has helped millions of consumers compare insurance quotes from multiple companies since our founding in 1995,” says Brad Cooper, SVP of Marketing at InsWeb. “Partnering with ClearGauge to optimize our website for search is the next step in reaching out to a broader audience and helping even more consumers save money.”

ClearGauge will customize and implement their Search Engine Optimization (SEO) program for InsWeb’s websites. In addition, ClearGauge web analysts will use their expertise to implement and closely measure user experience and overall website performance through the use of web analytics in order to continuously improve visitor success rates and satisfaction. By properly combining SEO and web analytics, ClearGauge helps companies attract the most relevant buyers and influencers and provide their visitors with a successful web experience.

“We are delighted to have been given an opportunity to team with InsWeb, a clear leader in the online insurance space, on such an important initiative for their company,” states Karen Breen Vogel, President & CEO of ClearGauge. “SEO is a critical way to connect a company’s offerings and value to people searching for those solutions on the Internet. If a company wants to be competitive and attract the people who need them, they need to engage themselves with experienced professionals such as those at ClearGauge who continue to advance their knowledge of search engine algorithms and best practices for optimization.”

About ClearGauge
ClearGauge is an online marketing services and consulting firm that has improved business results for many leading companies such as GE Commercial Finance, Dow Chemical, and Sage Software Healthcare by increasing their visibility on the major search engines.

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