Monday, December 15, 2008

How Search Engine Optimization Increases Profits

For anyone who is attempting to make money online their website is their livelihood. Therefore, it is important for them to understand that without appropriate search engine optimization (aka SEO) they might just as well be standing in the unemployment line. You see, the majority of people locate the websites they will purchase from through a search engine and they usually only click on a website that shows up in the first page of the search engine results, so any website that isn’t on the first page of the search engine results may as well not even exist. You can’t make sales without getting traffic to your site and you can’t make money without making sales, right?

Although there are many ways to get traffic to your site without high rankings in the search engines, many of these cost many. PPC methods are one such method as is banner advertising. And many other methods will bring in a burst of traffic, but that traffic will fade over time. Sometimes very quickly (like within a day or week). SEO is a long-term traffic building activity that will bring you free traffic so in my opinion it’s one of the best things you can spend your time learning and implementing.

By getting a website properly search engine optimized many more people will visit that website. Depending on how well the site is set up for conversion a website will turn a certain percentage of its visitors into customers. So, the more people that visit a website, the more sales that website will make. If a website is getting a 3% conversion rate (fairly common) that means that 100 people have to visit a website before 3 people will make a purchase. With figures like that you can see why it is essential to drive huge numbers of people to a website in order to make any money.

So, what factors are involved in getting a website search engine optimized? One of the most important parts of search engine optimization is good SEO content. Web “spiders” crawl through a website looking to see what the keywords are and how many times they are used on that site and then report this information back to the search engines. This is one of the main factors in determining a website’s search engine ranking and obviously, in determining how much money that website will make. Good content will not only get a website a good search engine ranking, but it will also inform and entertain the people who come to that website which will make them more likely to stick around and return�the more time they spend on the website the more likely they are to make a purchase.

Getting the right SEO can be tricky, but an abundance of companies offer top-rate SEO service for a nominal fee. Getting the right SEO determines the success or failure of a website and thus their profit, so a small investment now is worth the big payday later to anyone wanting to succeed on the internet.


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